Monday, May. 29, 1950

Low Note

Manhattan's Remington Records, Inc. struck a pleasant new price note in the record business. It announced a 10-in. vinyl-plastic long-playing record of popular songs and light classical music to sell for 99-c-, well under the current prices for such platters. Classical records were tagged at $1.49 and $1.99, some 50-60% cheaper than other 12-in. long-playing discs. Remington President Donald Gabor* explained that he had developed a production process which enables him to turn out a 10-in. record for 21-c-, about half the former manufacturing cost. Although Remington is short of name stars, bands and orchestras, such companies as R. H. Macy & Co., W. T. Grant Co. and Sears, Roebuck & Co. have already ordered $75,000 worth of the new records.

Other new products last week:

P: San Francisco Home Containers Corp. went east with its "Fresherator," put it on sale in 500 stores in Cleveland and St. Louis. The Fresherator is a glass jar in which food is hermetically sealed by an aluminum, rubber-rimmed lid, pressed on by hand. In a refrigerator the jar will keep easily spoiled foods fresh for days. The company has made 450,000 jars to date, sells them at prices ranging from 49-c- to 98-c-, depending on size.

P: Manhattan's General Radiant Heater Co. produced a new type of electric radiant heating system, including a portable heater that looks like a 2 ft. by 3 ft. panel of plywood or marble. Price of the portable panel: $19.95. The panel, which is actually of asbestos imbedded with wires, radiates a 135-160DEG heat when plugged into a light socket. To heat a house, panels can be built into the walls and covered with specially treated paint or wallpaper.

* No kin to Hungarian-born, much-married Sari ("Zaza"), Eva and Magda Gabor.

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