Monday, May. 08, 1950

Command Performance, 1950

None of Britain's big film distributors thought the film good entertainment. But last week, at the government's order, Chance of a Lifetime, produced by a small independent, began a run in London, was booked into J. Arthur Rank's 310-theater circuit all over Britain. Britain's Labor government had made its first use of its power to give small producers a better shake.

The film tells the story of a small factory whose workers take over control, only to run into such difficulties that they invite the boss back. Moral: workers and management need each other. London's film critics liked the movie. But at week's end, Rank officials, reporting half-empty houses in the first two days of its run, insisted bitterly--but helplessly--that the public didn't.

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