Monday, Oct. 17, 1949
Alias
For more than a year NBC's University Theater (Sun. 2 p.m.) has been dramatizing important works of modern literature, e.g., Forster's A Passage to India and Huxley's After Many a Summer Dies the Swan, with casts including such important movie stars as Herbert Marshall and Deborah Kerr. The program was a cultural hit; six U.S. universities have offered home-study courses in conjunction with the show. But it was no big-audience hit.
Last week the show got a change in name: this season it will be NBC Theater. Explained NBC's press department: "We thought the word 'university' was scaring listeners away."
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