Sales Boosters

In the scramble for sales, there were some tricky new products last week to help lure out consumers' dollars.

P: Revlon Products Corp. brought out a combination ballpoint pen and lipstick (choice of ten shades). The name: Fashion-Write. Price: $1.50, plus 20% tax.

P: Manhattan's George Magnani, president of Magnani Mannequins, displayed a fashion dummy that talks. Named Patty Petiteen, the mannequin will plug dresses for the ten to 14 age group. Sample sales talk: "Mother loves my Petiteen dresses because they need no alteration and have a money-back guarantee." The voice of the mannequin, developed by Audio-Visual Advertising Co., comes from a loudspeaker concealed inside the chest, and is synchronized with lip movements. Price: $284. P: Illinois Institute of Technology's Armour Research Foundation announced a cheap method for adding sound to 8-and 16-mm. home movies by putting magnetic material along the edge of the film to make a sound track. With a special sound adapter on his projector, the amateur may dub in a commentary, though he won't be able to record sound as he takes the pictures. The sound can be dubbed into new & old films alike, can be erased and rerecorded in case of mistakes. Armour said that Eastman Kodak Co., Revere Camera Co., Ampro Corp., and Bell & Howell Co all plan to have the new films and adapters ready by next spring. The price of film is estimated at about 50-c- more than fo soundless rolls. Price of the sound adapter: about $100.

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