Brimming Cup

Aged whisky, once so scarce, was becoming plentiful again. For weeks, U.S. distillers, who had already trimmed a few prices here & there, had been eyeing each other nervously to see which would be the first to cut some more. They knew that in July the first batch of postwar whisky, 68 million gallons laid down in 1945, came of age. Last week, the new price cuts finally came. Two of Kentucky's leading distillers, Brown-Forman and Glenmore, announced retail cuts of 50-c- to 65-c- a fifth on five brands of non-bonded straight whiskies.

Though liquor sales were already down about 20% from last year, other distillers tried to hold their price line, insisting that taxes, the biggest item (over 50%) in the cost of liquor, would have to come down before prices could yield much more.

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