Dear Time-Reader

William Honneus, advertising manager of TIME'S International editions, dropped by last week with several items that he thought might make a Publisher's Letter. Here they are:

One of them concerns C. H. Miiller, a TIME subscriber in Caracas, Venezuela, who asked us for help on an urgent transportation problem. "I am in a fix," Mr. Mueller wrote. "My wife (with our 16-month-old child) wants to visit her aging parents at Ponta Delgada, Sao Miguel, Azores. My wife's parents are old and sick, and she wants to see them as soon as possible. Would you be kind enough to find out a way for her to travel by air from Venezuela to the Azores? . . ."

According to Subscriber Mueller, he had offered this transportation problem to others only to be told that none of the five airlines advertising direct routes to Europe via the Azores "takes passengers to this place . . ." Then he added: "On page 3 of the May 23 issue of TIME'S Latin American edition you ran a full-page ad of Pan American Airways, which said: THE BEST WAY IN THE WORLD TO TRAVEL ANYWHERE IN THE WORLD. Should Pan American Airways correct this ad?"

On this end Mr. Mueller's problem was no problem at all. Pan American's New York City traffic manager said that his line was definitely booking passage out of New York to the airport at Santa Maria. He suggested an immediate round-trip booking for Mr. Mueller's wife and child.

We cabled this information to Mr. Mueller, and asked him to let us know how everything went. His reply thanked us for our trouble and said that his wife and child would soon be on their way to the Azores. He added:

"I take the liberty to enclose my check to pay for:

"1) a year's subscription to TIME to be sent to my wife so that she will not miss TIME while she is away from here.

"2) any expenses for getting the information you so kindly cabled me.

"3) the small balance to go to any charity of your own choice."

We sent the balance to the Travelers Aid Society, and as soon as Mrs. Mueller arrives in the Azores the 54 copies of TIME that go there every week will be increased by one.

During a recent visit to New York City, one of our readers, who owns some Latin American radio stations, showed up with a rather unusual shopping list, which he had no trouble filling. Here it is:

1 10 kw radio transmitter.

1 Ship-to-shore radio telephone.

2 Soundmirrors.

1 Taxicab (as a sample).

2 16 mm movie projectors.

1 16 mm movie camera & accessories.

2 Refrigerators, 1 Television set.

1 large-size food mixer.

$5,000 worth of furniture.

$4,000 worth of women's clothing,

1 Navy surplus 70-foot crash boat.

These are only two examples of the steadily increasing associations we are having with our readers overseas. Our Latin American edition, like our other International editions, is bringing us a multitude of interesting visitors. Last month 30 members of the Brazilian press turned up at the TIME & LIFE Building for a look behind the scenes and conversations with members of our editorial staff. A fortnight ago Chilean Economy and Commerce Minister Alberto Baltra came to town and was entertained at dinner by TIME Senior Editor Francis Brown. These visits are a most agreeable and advantageous way of helping keep us here at the home office in touch with our readers'outside the U.S.

This file is automatically generated by a robot program, so reader's discretion is required.