Monday, Apr. 25, 1949

Phfft!

To many a jungle-slogging G.I., Bridgeport Brass Co.'s DDT bug bomb was almost as good a friend as his rifle. When the war ended, the company dressed up its Aer-a-sol (DDT expelled by Freon gas) dispenser in civilian clothes, and struck a retail bonanza. Last week Bridgeport Brass thought it saw more pay dirt; it planned to apply the Aer-a-sol principle to dozens of other products.

The company has already put out an Aer-a-sol dispenser to spray a protective plastic coating on metal, leather and other shiny surfaces ($2.95 for the 12-oz. size); another releases a phfft! of chemicals to eliminate household odors ($1.89 for the 12-oz. size). This summer Bridgeport will have a bomb loaded with suntan lotion, and before long, one loaded with paint for touching up around the house. Also in the works are gadgets which might some day become landmarks of 20th Century civilization: spray bombs for perfume, hair lacquer and under-arm deodorants.

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