Lost Audience

Hollywood keeps so busy wooing its "mass" audience that it traditionally scoffs at catering to "class" taste. Last week, taking stock of the moviemakers' problems, FORTUNE added its voice to an old lament by the critics: the industry is passing up a good bet by producing little to interest the 40 million Americans (mostly over 30) who only occasionally go to the movies. Pointing to the box-office success of Henry V and Hamlet, FORTUNE said: "The audience that made these pictures successful is the market that the industry generally ignores . . . Many good pictures made in Hollywood have shown a loss, and discouraged the producer. But they were never really sold, or they were sold to the wrong audience . . . Actually this lost audience has to do the work to find the films it wants to see."

This file is automatically generated by a robot program, so reader's discretion is required.