Name for TV Wanted

What's needed, concluded the London Daily Express, is a new name for television--"some catchy, friendly word which can be called over the garden fence without sounding silly." Even the inventive U.S. had been unable to think up anything better than video or TV.

A few of the suggestions that poured in from some 2.000 readers sounded like an eyewash or a new breakfast food (Oculo, Focal, Imagec, Visray, Telio, Vix). Others sounded like nothing on earth (Lookies, Peeps, Scan, Vudio, Luksee, Eyeviews). The Daily Express thought that a few revealed "outrageous ingenuity" (e.g., Vizema, Rad-E-Eye, C.-U., Look-Hear, Radi-Viz).

Current leaders in the competition are Gazio, Air-Pic, Opalook, I.C. and Kaladio. The top contender--Dekko--was borrowed from cockney slang. In the vernacular, dekko/- means look (e.g., "Let's have a dekko at it") True to the leisurely traditions of many British contests, the Daily Express isn't sure just when it will announce the winner--maybe this week; maybe later.

* DeMille's plans are still tentative, because of his continued war with AFRA (American Federation of Radio Artists). When he refused to pay a $1 assesment in 1944, arguing that it was for political purposes. AFRA forced DeMille from the air. Since a majority of the union membership had approved the assesment, the Supreme Court upheld AFRA. Armed with a ew legal weapon-the Taft-Hartley Act--DeMille is confidentaly returning to the fray.

/- Dekka (or dik) stems from both the Hindustani and Romany (gypsy) languages. Common in the British Army in India since 1890, dikka was brought back to Britain by returning soldiers, gradually passed into cockney speech.

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