Facts & Figures

Sweet Words. In San Francisco, newspaper readers got their first whiff of a scented sales stunt. The Emporium department store and Bombi Perfumer, Inc. had printers mix Black Magic perfume with the ink for their full-page perfume ads. Result: Emporium sold out its stock of Black Magic in less than a day.

More In, More Out. U.S. imports increased $84,200,000 in March to reach an alltime peak of $666,200,000, said the Bureau of the Census (most spectacular gains were in raw wool and newsprint). Exports also showed a slight increase (up $54,700,000 to $1,141,000,000), but they were still 11% under last year.

Test Run. The first shipment of British-built Ford cars, the Anglia and Prefect, were landed in New York. The cars, smaller and more expensive than U.S. Fords, have four-cylinder, 30-h.p. motors and do 28 miles on a gallon of gas. The price, f.o.b. New York: $1,395.64 for a two-door Anglia; $1,620.95 for a four-door Prefect. Young Henry Ford expects to bring in 12,000, thus make his own test of the U.S. market for small cars.

Welcome, Stranger. American Broadcasting Co., third largest (267 affiliated stations) and only privately owned major U.S. network, will soon let the public invest in it. To help pay off a $4,000,000 bank loan and raise money for television expansion, Chairman Edward J. (Life Savers) Noble will sell 500,000 shares of stock.

Luckman Jumps In. Lever Bros.' Charles Luckman, already deep in cosmetics (Harriet Hubbard Ayer and Luxor), toothpaste and soap, jumped into the booming business of home permanents (TIME, April 19). He paid Manhattan's William R. Warner & Co., Inc. about $5,000,000 for the trademarks and processes of Rayve Creme Shampoo and Hedy Home Wave.

Smoke. Britain, which has been out of the tobacco market, bought 90,000,000 Ibs. of surplus tobacco from a North Carolina growers' cooperative. It hoped to pay for other tobacco purchases with EGA cash.

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