Goodbye, Little Friends

When Uncle Don (real name: Howard Rice) was going strongest, in the early '30s, about 25% of all radios in WOR's New York area were daily tuned to his wheedling, down-on-hands-&-knees half hour for the kiddies. Last week Uncle Don's Hooper rating had sagged so low that WOR decided to drop his 19-year-old daily program, leaving him, for the moment, only his Sunday morning session of reading-the-funnies. Explained a WOR official: "No one has ever felt quite the same about him since the Incident."*

*The much-publicized radio legend (which Uncle Don insists is a canard): once, having finished off a program with a particularly sugary string of cliches and commercials, he loosened his tie, curled his lip and snarled: "There, I guess that'll hold the little bastards." Then he learned that he was still on the air.

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