Household Deity

What magic binds a housewife to her radio? Hoping to find out, the National Association of Broadcasters and the Radio Manufacturers Association offered 200 radios for the 200 best letters on the subject: "What I Think about Radio." By last week N.A.B. had over 100,000 letters (80% of them gushily friendly). Samples: P: "The radio has become a constant companion and friend. Of course, there are times when I become annoyed with my 'buddy' and then I am likely to turn a haughty back to it, only to return, repentant and lonely, after a few days. . . ." P: "I can always satisfy my desires in the wonder [of it]."

P: "I can do without radio--the way I can do without food & drink."

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