The Body Is Back

Bernarr ("Body Love") Macfadden had kept his bargain, and now the time was up.

When minority stockholders bought out his fat string of publications in 1941, one of the conditions was that the carrot-chomping millionaire physical culturist would give them no direct competition for the next five years. The five years are up in October. Last week, ancient (77) Bernarr Macfadden was all ready to announce the debut of the new Bernarr Macfadden's Detective Magazine, to appear then.

Macfadden already has one magazine going: his old standby, Physical Culture, which he bought back for peanuts three years ago, after the stockholders had practically run it into the ground by trying to make a beauty magazine out of it. Culture, which once had 340,000 circulation, still has only 100,000.

Other magazines coming up when paper is available are a true story, and a true radio. As editor and publisher of them all, Macfadden will draw no pay, will continue to live on his $2,000 monthly annuity. He still leaps over chairs, does somersaults to prove his agility, scoffs at retiring. Says he: "The only place to retire is to the cemetery."

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