The MARCH OF TIME will go back on the air for a single, important broadcast on Tuesday, June 25, at 8 p.m. (E.D.T.) over the Columbia Broadcasting System. The entire half-hour show will be devoted to a dramatic enactment of the causes and results of famine conditions abroad and what Americans can do about them.

For several weeks our correspondents overseas have been cabling us the latest spot news on famine conditions in their areas, and the MARCH OF TIME staff of 80 researchers, writers, producers, actors, musicians, sound technicians, etc. has been putting the documentary show together. All in all, I think that I can promise you one of the most vivid, dramatic broadcasts TIME has ever had anything to do with.

The idea for it did not originate with us. It began with Robert J. Smallwood, president of Thomas J. Lipton, Inc. (tea and soups), who felt that his firm, being a food company, had a special obligation to try to do something about helping the hungry peoples of the world. He asked his advertising agency, Young & Rubicam, for suggestions, and they decided that the MARCH OF TIME'S kind of presentation was best suited to do the job.

MOT has been off the air since last summer. With Y & R's assistance, we have reassembled its staff for this occasion. Lipton is paying part of the production costs, as well as donating the radio time (customarily occupied by its Inner Sanctum show).

You can hear the results next Tuesday evening. My guess is that a great many of you will want to tune in -- if the multitude of letters and cash contributions for world famine we have received from you is any indication. Incidentally, the relief agencies we sent your contributions to have expressed their gratitude for the help you have given them.

Cordially,

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