Breakfast at Kollmars1

Walter Winchell says he stays up to listen. About 700,000 others get up in time to do the same. The program: Breakfast with Dorothy & Dick, served between the grouchy hours of 8:15 and 8:45 a.m. (Sundays from 11:30 to 12) on Manhattan's WOR. The cast: Columnist Dorothy

("Voice of Broadway") Kilgallen Kollmar, Broadway Producer Dick (Are You With It?) Kollmar, their two children, four-year-old Dickie and two-year-old Jill, and a canary.

Between mouthfuls of toast and coffee the Kollmars broadcast from their swank 16-room Park Avenue apartment. They munch over the Times, books, hats, recipes, the theater, Broadway folk. Dorothy glides from chat into commercial as easily as into a housecoat. Dick gets his words in edgewise.

The children patter questions & answers (asked where Grandpa was, Dickie replied: "At the race track"). Sometimes Dick and Jill sing; the blamed canary never stops.

Last week Dorothy & Dick celebrated its first anniversary. Dorothy had started it mostly for fun, but in one year it had become one of radio's most popular (800 letters a week) and lucrative husband-&-wife acts.* From their 20 sponsors (Bien Jolie Foundations and Bras, Taystee Bread, Sapolin Paint, etc.) Dorothy and Dick milk $1,000 a week. Said Dorothy, who reasons that she might as well get paid for talking at breakfast: "It's still fun."

* The most lucrative breakfast-table act: ABC's Ed & Pegeen Fitzgerald, who gross $1,900 a week.

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