Radio Lux Rides Again

To Britons who live in the somnolent shadow of Sabbatarian BBC, prewar Radio Luxembourg was a sprightly, sunny beam. Its bright shows included hotcha acts from British music halls, such U.S. soap operas as Stella Dallas.

British advertisers paid Radio Lux the world's highest radio rates ($625 for a Sunday quarter-hour). While the Germans occupied France, they made Radio Lux a key propaganda mill. SHAEF took over from the Germans. For months, a big question in international radio was: come peace, who would administer Radio Lux?

Last week it appeared that Radio Lux would go back to its old ways. Pint-sized Jacques LaCour-Gayet, representing Radio Lux's French stockholders, said in Manhattan: "Radio Luxembourg will be very glad to accept American advertisers."

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