Monday, May. 21, 1945
Now that the fighting in Germany is over and some of our overseas servicemen are coming home, I think you would be particularly interested in seeing a new film called The Returning Veteran which the MARCH OF TIME is releasing this month to more than 10,000 theaters across the country. We like to think that MARCH OF TIME films like this add a new dimension of action to much of the news you read in TIME itself. For MOT's purpose is to do in motion pictures what TIME tries to do for you in words: tell you the news as history in the making. It was just ten years ago this spring that MOT released its first picture--and only 417 theaters in the whole United States were willing to take a chance on showing such a revolutionary new kind of film. But H. G.
Wells called it "a brilliantly successful attempt to put real news into the newsreel"-- David Selznick recognized it as "the most significant development since the invention of sound"--and just two years later MARCH OF TIME won Hollywood's coveted "Oscar" for "revolutionizing the newsreel." The MARCH OF TIME has been developing constantly since those early films, and today it requires a staff of close to 100 specially-trained technicians. Head man is Producer Richard de Rochemont, who headed its operations in Europe for nine years and covered the early battles of the war firsthand for TIME & LIFE. His seven camera crews have been to the ends of the earth to record the great and the near-great of our times, and their adventures would fill a column many times the length of this one. Today the MARCH OF TIME produces La Marcha del Tiempo in Spanish and Portuguese for Latin America and La M ar che dti Temps in French for Belgium, France and the French Empire. It plays regularly in Canada, Britain, South Africa, Australia, New Zealand, Iceland, India (300 theaters) and Egypt (with subtitles in native languages). And here at home it is seen every month by an audience of 30,000,000.
Recently MOT has developed a series of special "Forum Edition" films for study and discussion in the nation's clubs and classrooms. (In three months more than 1,700 schools subscribed for a year of these films.) And one of its regular releases was shown in war plants all over the country to build the morale of industrial workers. (Said the Aero Products Division of General Motors after showing this film : "Absenteeism took a sharp decline sharp decline -- and has never gone back to the old figures.") In its early days MOT touched on as many as six topics in a single film: Vol. I, No. i ranged from a speakeasy in Manhattan to the crisis in Japan to the first motion pictures ever taken of a performance at the Metropolitan Opera.
But now the MARCH OF TIME, passing its tenth anniversary, enters its second decade ready to dig far deeper into far more complex subjects and to handle each issue as one complete story with beginning, middle, end--a story which will show not only what happened but also why it happened and what it means.
And among the important recent releases I hope you have had a chance to see are The West Coast Question--Postwar Farms--Inside China Today --Postwar Jobs--and Report On Italy, with its terrifying scenes of the vengeance the Italian people wreaked on their betrayers.
This file is automatically generated by a robot program, so reader's discretion is required.