A New Flivver?

Ford Motor Co. called in its regional sales chiefs to Detroit last week to hear news of the company's postwar plans. The news: Ford will build a new, low-priced car which will be 20 to 25% cheaper than the regular Ford line (TIME, Oct. 11, 1943). This is the car which automen have gossiped will be the up-to-date flivver, will sell for $500. Actually, the company carefully refrained from putting a price on the new car; it still does not know whether its prewar line will be sold at 1941 prices, or higher. But Ford made clear that, while it tools up for the new car, its first postwar cars will be much-improved 1942 models. (Said Henry Ford II: "The cars will be more improved over 1942 than the average yearly changes.") To produce the postwar flivver and reconvert, Ford will spend $15,000,000.

This file is automatically generated by a robot program, so reader's discretion is required.