Little Experiment

WQXR, New York is a 10,000-watter famed along the middle-eastern seaboard for its unique program policy of sticking almost exclusively to live and transcribed high-brow and medium-brow musical programs. Last week WQXR branched out in its uniqueness when, after an anonymous six-week tryout, WQXR's new 9-to-9:15 evening news roundup was identified as the TIME and LIFE Worldwide News Review. The news is written by a small, special TIME Inc. staff from dispatches supplied by the 203 far-flung correspondents of the TIME Inc. News Bureau. It was the first time that a publishers' news service had provided its own regular full-length radio news program. The Worldwide News Review is not voiced by a built-up personality but simply by a spokesman-representative of the service.

Last month TIME Inc. and WQXR agreed to collaborate on "experiments in broadcasting and programming." The Worldwide News Review is the first fruit of that collaboration. So far, its listener rating is no match for the leading network newscasters. But in its first ten anonymous days, Worldwide News Review outstripped any predecessor on WQXR.

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