The Take

In Washington just before the Senate's Interstate Commerce Committee listened to arguments why the Federal Communications Commission should be investigated, the Commission released its report on the 1940 revenues of the radio industry. Prime facts:

> Biggest moneymaker was CBS, with $31,137,823 in time sales, a net of $5,006,634.

> Next biggest was NBC: $37,137,823 in time sales, a net of $3,918,772.

>Mutual's time sales were $3,600,161, leaving it with a $39,712 net loss.*

> The major networks sold about half of radio's $154,823,787 worth of advertising, garnered some 5% of the net profits.

Pleasant news to the industry was the fact that radio (excluding 62 newcomers of 1940) had cultivated almost $24 million worth of new advertising business in 1940. Also pleasant was the news that instead of having 227 operators in the red as in 1939, the industry had only 187 on the wrong side of the ledger.

*Mutual, a cooperative organization, does not aim to make a profit as a system--merely to make profits for its constituent stations.

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