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With full-page ads in the press, Manhattan's WNEW last week came out with a line of balm for the nerves of war.

Announced WNEW: "It is the duty of your newspaper to give you the news . . . all the news . . .

however terrible its import.

"It is the duty of your magazines . . .

with more time at their command ... to analyze and interpret.

"But the "duty of your radio station--as we of WNEW see it--is different. That duty is to provide escape. . . ."

> Philadelphia's WFIL concurrently announced that it was returning to the air Peaceful Valley, an organ and smooth-talk show, for the benefit of listeners "distressed by war, pugilistic encounters and late night swing bands."

> Blowing hot and cold on this escapist straw in the wind.* Mrs. Eleanor Roosevelt, now being sponsored over an NBC network by Sweetheart Soap, last week chatted mildly about vacations with her secretary, Malvina Thompson, then, a few days later, inquired of her listeners: How Can People Live--Not Die--for Democracy?

*On Mrs. Roosevelt's airiest broadcast recently the sponsors offered to anyone who asked, for it the recipe for the cookies fed to the King and Queen of England at a Hyde Park picnic a year ago. Requests: 30,000 and still coming in.

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