Assets: $8,067

In 1927 a going concern from the farmlands of Hickory County, Mo. that had rolled into Hollywood, set up in business as a Wampus Baby Star. Blonde, fetching, standing 5 ft. 1 in her bare feet, weighing 110 Ibs. in her working clothes, Sally Rand, nee Beck, no time showed her business ability.

From a $7.50-a-day extra Miss Rand worked up to a $750-a-week silent film ingenue. When 1929 took her savings she had earned $2,000 weekly in vaudeville. For Recovery she developed her illuminating fan dance. In 1933 and 1934 Businesswoman Beck grossed $6,000 a week (with outside engagements) at Chicago's Century of Progress. Thereafter it was all gravy: movies, contracts, $1,000-a-day appearances at Atlantic City's Steel Pier, $2,500-a-week unveilings at Manhattan's Paradise Restaurant.

Year ago Bubble-dancer Rand told a Broadway columnist she planned to retire as a rich old maid of 60, live on her annuities. This year she launched her Dnude Ranch at San Francisco's Fair--this time as proprietress, while other young women did the physical labor. By Sept. 30 she had netted $32,433. Meanwhile, business looked so good that she opened a second show, Gay Paree.

Last week she shocked San Francisco by losing her chemise: filed a voluntary petition in bankruptcy, swore her assets were $8,067, liabilities $64,631. Trouble was, she said, that her gross was big and her net was little. As an example she offered her 1937 earnings statement: gross $127,183; net $1,042.

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