"Voiced by RCA Victor"

A man picking out Old Black Joe on the piano is a man having a mildly good time. But he would be having a better time if he were extracting great ranges of dynamics and tone color from his instrument. To make amateurs feel like virtuosos has been, in recent years, one great object of U. S. electrical engineers. Six years ago Radio Engineer Benjamin Franklin Miessner patented an electronic piano, in which pickups and a loudspeaker do the work of a sounding board and make amateurs dynamic enough to bring in the neighbors. Today eight companies are licensed to make electronics. Last week big Radio Corporation of America entered this potentially large field.

In collaboration with Story & Clark Piano Co. of Grand Haven, Mich., RCA put on the market the Storytone, priced at $695. Story & Clark will distribute the piano, which is basically like other electronics, with the slogan "Voiced by RCA Victor." Not many manufacturers have yet made money on electric pianos. Reason: piano players are conservative; before buying a substitute for a piano they want to be sure they want it.

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