Shoppers' Haven

For St. Louis shoppers allergic to holiday crowds, Junior Leaguers Etta Weld and Margaret Chandler Porter last week provided what they were pleased to call a Musee De Noel. In the Hotel Jefferson they displayed a roundup of 351 articles at $5 or less, "selected impartially from St. Louis' smartest stores." Shoppers were given pencils and cards on which to note the articles and stores selling them; then orders could be telephoned.

Furnishing the stores with 4,000 customers in 10 days, Musee De Noel did so well that its sponsors (who charged retailers for each item shown) planned to copyright the name and open shoppers' havens in other cities before next Christmas.

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