Cuba Joins

No U. S. network had been able to guarantee a sponsor much advertising coverage outside the U. S. and Canada until last week, when NBC picked up its 166th affiliate--station CMQ (Havana). Appearance of station CMQ on the NBC rate card moved Cubans out of the eavesdropping fringe right into the U. S. radio listening family. For $200 a sponsor can buy one hour on station CMQ, and the Cubans will throw in an additional, concurrent hour on short-wave station COCQ (Havana), bringing in additional South and Central American listeners.

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