Open House

A favorite public relations stunt of big companies is to show customers or the public through their factories. Last May Western Electric Co. held open house in its Hawthorne Works at Chicago primarily for employes and their friends. The employes liked it so much that last week Western Electric held open house in its big Point Breeze plant near Baltimore. During the week 25,000 people, many of them employes seeing other jobs than their own for the first time, many of them local bigwigs, herded through a mile and a half of roped runways, saw spools do a Maypole dance as they braided a dun cotton cover on wire, a spark tester ring a buzzer when it found flaws in insulation, pencil- size copper wire drawn through a diamond slot to hair thickness at 120 m.p.h. Most interesting sight to reporters: Far from being distracted, proud workers spruced up more than usual, speeded production, decreased waste.

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