Rise and Whine

Every morning all over the U. S., radio announcers, rain or shine, greet the new day with syrupy chirps. But at Manhattan's Station WNEW a dissenting note is sounded. At 7 a. m. the Early Risers Club are introduced to another horrible morning by Jim Grouch (forenoon name of versatile Broadcaster Bob Carter).

Early Riser Carter is an old hand at cockcrow broadcasting, has been doing Early Risers Clubs since 1932 for WIP (Philadelphia), WMCA (Manhattan). He was once as offensively cheery as his glad-voiced fellows. He invented Jim Grouch for use as a horrible example on such Pollyanna programs, decided only last month, after a night of insomnia, that Jim Grouch had the right of it.

Inaugurating a Be Rude to People Week, Jim Grouch snarled "G'wan, go back to sleep. There must be some easier way to earn a living." He instructed his listeners: "Instead of saying nice things to your hostess when the cocktails are lousy, tell her they're lousy." When, last week, Jim Grouch backslid, tried to launch a Be Helpful Week, his listeners objected so strenuously that he cut the program short.

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