"Names make news." Last week these names made this news:

To the office of San Francisco's Mayor Angelo Rossi went Actress Gertrude Lawrence (Susan and God), where she received the key to the city. Formalities over, Mayor Rossi told Miss Lawrence his next date was at the Examiner's Hole-in-One Tournament, asked her to go along. Off they drove to Lincoln Park. "I want to play," said she, "but what shall I do? I'm wearing high heels." While a large gallery gaped and tittered, Actress Lawrence stepped up to the tee of the 184-yd. eighth, removed her shoes, borrowed a spoon, took a healthy swat at the ball. It fell short. She took another, got closer. The third ball plopped on the green, rolled 5 ft. 6 in. from the cup. Asked her handicap. Golfer Lawrence explained: "My handicap is the ball."*

Fitted out with freshly painted oar and bright red cushions, a gondola owned by the late Prince Alexis Mdivani was auctioned off in Venice. Price: $80. Purchaser: the Prince's sister, Senora Jose Maria Sert, who overbid a gondolier who wanted to use it as a taxi. Mdivani's onetime wife, Countess Barbara Hutton Haugwitz-Reventlow, was loafing at nearby Lido.

In Manhattan, 23-year-old Frieda Mierse, onetime Follies showgirl, onetime "Miss New York" (1927) discussed the problems of her married life with 51-year-old Comedian Ed Wynn. Highlights: She is recuperating from one of "all sorts of breakdowns" she says she has suffered since she married Wynn 14 months ago; she is forced to hire a $20-a-night gigolo to take her out because "everybody's afraid to dance with me on account of my husband." Explained Miss Mierse: "Ed's elderly and I'm young. It's making a wreck out of me. I'm losing weight awfully."

Blonde, chubby Edmee, Lady Owen, whose late stepson Reginald was ex-Minister to Denmark Ruth Bryan Owen Rohde's first husband, turned up in Manhattan, gaily prattled to newshawks about her madcap life. Highlights: 1) a prison term for the shooting of a French doctor's wife; 2) a romance with the late mysterious octogenarian Munitions Maker Sir Basil ("Arms and the Men") Zaharoff; 3) a trip to British Honduras to call on an unknown man who had written her a letter. Explained Lady Owen: "I was very eccentric."

Emma Tenayuca, dark-eyed little Red of San Antonio, Texas (TIME, Feb. 28), was nominated to run for Congress on the Communist ticket. Her opponent: Paul Kilday, who last month defeated the incumbent, rip-snorting Maury Maverick, for renomination. Nominee Kilday's brother is San Antonio's Chief of Police Owen P. Kilday, Emma Tenayuca's bitter enemy and twice her host when she was jailed for civil commotions.

When his will was filed for probate in Chicago last week, rumors of secret wealth supposedly salvaged by the late fallen Utilitarian Samuel Insull were dispelled once & for all. All that was left of a fortune once estimated at $100,000,000 was $1,000. Debts totaled $14,000,000.

The New York Journal and American printed a lengthy obituary on fun-loving old Author Logan Pearsall Smith (Trivia, More Trivia, All Trivia, Re-perusals and Re-collections). So did the New York Times in its early editions. Both newspapers later announced that Author Smith was not dead at all. Explanation: from publishers Little, Brown & Co. in Boston had come false reports of the death of Mr. Smith, recovering from pneumonia in Reykjavik, Iceland.

While Secretary of the Interior Harold LeClair Ickes and his bride were having fun in Alaska, 2 of his kin were having fun at the 11th annual reunion of the Clan Ickes at Ickesberg, Pa. Sister Julia came on from Altoona. Distant Cousin Bill, a $1,300 clerk in Cousin Harold's PWA, and Third Cousin Patrick, a $1,620 clerk in his National Park Service, came on from Washington. Present also was Henry Adams Ickes of the U. S. Housing Authority, who claims no kinship to Harold at all. Doings: prayers, speeches, house-to-house gossiping, the unveiling of a stone marker honoring Nicholas Ickes, twice-married Revolutionary who fathered 20 children, founded the town in 1816. Greatgrandson Harold sent a letter of regrets.

*Wiinner of the tournament was a Mrs. Wray Griffith. Her hole-in-one was the first made by a woman, the third by anyone, in the tournament's six years.

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