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Suregobble, Surelay, Suremilk, Suretuerk, Chick Builder, Calf Builder, Turkey Builder, Turkey Finisher. . . . On such products and the more familiar Gold Medal Flour, Wheaties, Bisquick, is built the $150,000,000 annual business of General Mills, Inc., whose 18 flour mills, eleven feed mills, two cereal mills, six blending warehouses and 71 sales offices dot the U. S. from Honolulu to Boston like Suregobble scattered in a turkey pen. This world's largest flour producer is the result of a 1928 merger of Washburn Crosby Co. and a handful of smaller concerns. In its first nine years of boom and depression, General Mills' net never rose above $4,609,000, never fell below $3,602,000. Last week, on General Mills' tenth anniversary, President Donald D. Davis released the company's financial statement for fiscal 1938 (ending May 31). Net income was $4,110,631, $192,758 below last year but fourth highest in its ten-year history. The company also earned a surplus of $777,127, which it reinvested in the business. Kept intact was General Mills' proudest record: its stock is one of 18* listed on the New York Stock Exchange on which dividends ($6 on the preferred; $3 on the common) have been earned and paid without reductions since 1929.

* The others: American Chicle Co., American Snuff Co., Beech-Nut Packing Co., Bon Ami Co. "A", Central Aguirre Associates, Chesapeake and Ohio Railway Co., First National Stores, Inc., W. T. Grant Co., George W. Helme Co., Homestake Mining Co., International Business Machines Corp., Kroger Grocery and Baking Co., Liggett & Myers Tobacco Co., McKeesport Tinplate Corp., Monsanto Chemical Co., Sun Oil Co., and United States Tobacco Co.

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