Butlers' O. K.

Effusive endorsements of soaps and cigarettes by cinema stars and society leaders have always had more glamor than reliability. This week, however, it appeared that the U. S. consumer was going to get more authentic recommendation in one field. In the current issue of Staff, "The official and only magazine of the Butlers Club, Inc., for the better household staffs of homes, estates, yachts," appeared the announcement that the Butlers Club will make kitchen tests of foods and drinks which, if approved, will be awarded a decorative seal: "Used and Approved by the Executive Committee of the Butlers Club, Inc."

Brain behind the idea is an Admirable Crichton named Charles Moody, 34-year-old son of a Southampton dock superintendent, "America's foremost British Butler," editor of Staff, secretary & treasurer of the Butlers Club, author of four books 'and 80 short stories. Professionally, however, the impeccable Mr. Moody is butler to Mrs. William J. Babington Macaulay (formerly Mrs. Nicholas Frederic Brady of Manhattan and Manhasset, L. I.), wife of Eire's Minister to the Vatican.

Born year and a half ago in the Manhattan hardware store of British-born William George Lemmon, where the household help of rich metropolitan families buy supplies and exchange gossip, Staff has grown from a leaflet to a 24-page illustrated monthly magazine. It reaches the pantries of 5,000 big U. S. homes.

This week, tireless Butler Moody, well on his way to becoming a domestic tycoon, also announced in Staff that he would supervise a commercially-sponsored series of films in the interests of better living for the masses. The motto: "If you cannot afford to employ help in your own home, at least know how to do things right."

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