"Names make news." Last week these names made this news:

Author Dale Carnegie (How to Win Friends and Influence People) sailed from Manhattan to climb some Swiss peaks.

Stiff-necked Back Bay society learned that Sally Clark, 18, younger sister of Mrs John Aspinwall Roosevelt, had walked into Boston's Ritz-Carlton, posed for pictures, then announced that she would this week make her debut not as a socialite but as a professional songstress on the Ritz's roof garden. Salary: $150 the first week, $200 the second, $250 thereafter. "I am not thinking of Hollywood," said she, last week, "I imagine that from time to time I shall see all my friends. But I am most interested in singing to the public."

Some months ago in a Hollywood cafe, a prospector let Cinemactor Errol Flynn fondle a gold nugget, sold Flynn on the idea of spending $17,000 to send him in a specially purchased plane to Alaska to work the claim. Last week Hollywood heard what happened: 1) the gold mine was a fake; 2) the prospector had flown the coop; 3) the smashed plane had to be abandoned; 4) Alaska had a newly christened peak. Name: "Flynn's Folly."

Gaunt, white-haired Lawyer Mary Belle Spencer, who brought up her two daughters "to do as they please," has long been a stock figure in Chicago's news. Once she had Fan & Bubble Dancer Sally Rand arrested when her bubble burst. During the Hauptmann trial she circularized a long fantasy to prove the alien carpenter innocent. Recently Mrs. Spencer split with her doctor-husband and he went to live with their older daughter, Mrs. Mary Belle Wright, 19. Last week, shy little Dr. Spencer died, and his wife again made news. Marching to her daughter's home, she demanded the dead man's clothes. When she refused to leave they took her off to jail. When she got out of jail she had his body moved three times before she could make up her mind to hold the funeral at home. Then she invited her daughter to come, promising that "everything is forgiven." Mary Belle Jr. went, accompanied by a police guard.

Near Troy, N. Y., a WPA foreman saw a motorist drive smack into a road construction project. The foreman bawled: "What have you got above your eyebrows?" Above the eyebrows was the skimpy-haired pate of Works Progress Administrator Harry L. Hopkins, who later chuckled: "It's a great thing to be deflated. I found out I wasn't such a big shot."

In Washington Mrs. Evalyn Walsh McLean announced that Labor Leader John L. Lewis would be invited to her daughter Evalyn's Newport debut party, if & when she has one. Said the owner of the famed $300,000 Hope Diamond: "I am devoted to Mr. Lewis. Years ago father taught me to be sympathetic to labor. If the rich don't recognize labor they'll bring their house of cards down upon their ears."

Of his friend & collaborator Charles Augustus Lindbergh, whose island adjoins his off the coast of France, Dr. Alexis Carrel told a French newshawk: "I pray you, do not try to see him. Since the great misfortune and trial that befell him, Colonel Lindbergh has changed a great deal. He is hypersensitive and wants only quiet and to be forgotten. Do not harass him. He has suffered enough. Leave him alone."

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