Monday, Jun. 13, 1938

Joyous Lizzie

In a setting blazoned with swastikas, at Fallersleben in the heart of the German Reich, Fuehrer Adolf Hitler fortnight ago surmounted the cornerstone of what he promised would eventually be the world's largest automobile factory. Perched there he spoke with the pride and feeling of an automobile salesman on the subject of Germany's new Strength-through-Joy (Kraft durch Freude) flivver. Within easy pointing distance were three slick models for the new 65-miles-per-hour, $396 Volkswagen, which Der Fuehrer expects will one day be as much a part of every German's life as an Ersatz sausage in every pot. "This streamlined four-seater," barked the Fuhrer, "is a mechanical marvel. It can be bought on the installment plan for six Reichsmarks a week, including insurance."

Later the Fuehrer inspected the models (see cut) with Dr. E. H. Ferdinand Porsche, racing-car expert entrusted with directing the manufacture of the Volkswagen, then took a spin in one. The Volkswagen is supposed to run 60,000 miles without mechanical repairs. Its motor, located in the rear, will develop 24 horsepower, will send it 35 joyous miles on a 60-cent gallon of fuel.

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