For Women Only

Fresh from Harvard, in 1925 enterprising James Vincent Spadea was running the now extinct College Comics when in from the Chicago Academy of Fine Arts bounced Freelancer Jean Miller to sell him a cover illustration. She did not sell the cover, but a year later they were married. After mothering a son and daughter, she resumed her career by selling a sketch to Altmans' in 1929, soon had all the big New York department stores on her list, now is one of the best-paid freelancers on the Avenue.

Three times Jean Spadea dissuaded her husband, for nine years an advertising salesman for Crowell's Woman's Home Companion, from launching a beauty magazine. She told him he had the publishing urge without a clear-cut editorial program. This week the Spadeas thought they had at last fused a sure-fire formula, optimistically put upon American News Co. stands 50,000 copies of You, an intimate, elaborate 50-c- guidebook to female beauty. A quarterly, because female camouflage veers with the four seasons, You will strive to tell women how to be comely--how to pick a coiffure, how to purse and paint their lips, how to apply face powder. Feature article of the first issue is "Your Bosom."

Says You: "Every 99 women out of a 100 have, or think they have, a bosom problem. . . . Stop thinking of your bosom as an isolated problem. Instead think of it in relation to your general health and well being. . . . An adept masseuse may treat your bosom without causing injury but you might better have spent your time and money on a merry-go-round. . . . Freak diets which cause rapid reduction ravage the bosom. . . . If your breasts are out of fashion today, they may be in fashion tomorrow."

Though Mrs. Spadea has little spare time for advising You, her success as an artist has made You a reality. Publisher Spadea proudly acknowledges that most of the $55,000 Spadea interest in You came from his wife. Another $45,000. invested by 31 unnamed individuals, none by cosmetics people, insures You two years' life.

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