"Names make news." Last week these names made this news:

Elliott Roosevelt, second son of The President, signed a contract to broadcast news commentaries twice a week from Fort Worth, Tex. His 15-minute programs will contain no mention of politics, will be confined to news "in the lives of Mr. and Mrs. Average Citizen."

Riding near Oyster Bay, L. I. with the Countess Edith di Zoppola and the Duke de Verdura, Songwriter Cole Porter's horse reared, fell, rolled on him, broke both his legs.

Producer Samuel Goldwyn's wild-eyed press-agentry dispatched a telegram in his name to Mr. Mohamed Amine Youssef, Egyptian Minister in Washington inquiring rates and conditions for advertising on the Pyramids to be used "in a dignified manner to announce the coming world release of The Adventures Of Marco Polo."

To assist in its campaign to unionize the Ford Motor Co., the U.A.W. published a small volume entitled The Flivver King; A Story Of Ford-America, announced an edition of 200,000 to sell at 25-c- each. Its author: California visionary Upton Sinclair, who wrote The Flivver King ". . . because I am sick of seeing lies enthroned and ruling the world." A novelized biography of Henry Ford, The Flivver King contains no startling new facts, presents several little-known, lively anecdotes. Sample: When Automan Ford was in the midst of his Jew-baiting campaign, he selected Cineman William Fox as a victim. Cineman Fox promptly ordered his innumerable, widespread newsreel photographers to photograph all wrecks in which Ford autos were involved, record the grisly details, get from experts affidavits stating that Ford defects were responsible for the accidents. The best of hundreds received were to go into newsreels every week. Automan Ford promptly agreed to stop baiting Jews.

Author Booth Tarkington, an art lover although partially blind for several years, purchased three "old masters" to add to his collection in Kennebunkport, Me.; Sibylla Of Tibur Before Emperor Augustus, by Jan de Beer; Portrait of an Author, by Jacopo Pontormo; Menaud d'Aure, Viscount d' Aster, by an anonymous 16th Century Frenchman. Simultaneously, he finished a novel on connoisseurs and art dealers.

In North Castle Township, N. Y., Patrolman William Ormond stopped Metropolitan Opera Soprano Queena Mario for speeding, driving over a white line, passing another auto on a curve. Instead of giving her a ticket, Patrolman Ormond exacted from Soprano Mario a promise. Three days later Patrolman Ormond called for Soprano Mario & accompanist in a limousine borrowed from an undertaker, drove her to Armonk under strong police escort, rapturously listened to Soprano Mario work off her fine in Strauss songs at a Policemen's Benefit.

On his 16th birthday. Crown Prince Michael of Rumania was ceremoniously inducted into the Rumanian Army, of which he was titular commander-in-chief years ago when his father, buck-toothed King Carol II, was in exile. Witnesses of the ceremony were Crown Prince Gustaf Adolf of Sweden and Prince Regent Paul of Yugoslavia. Among the gifts was a sleek Rolls-Royce sent by the Duke of Kent.

This file is automatically generated by a robot program, so reader's discretion is required.