Soap Centennial

Hundred years ago last week, when Martin Van Buren was President, Brothers-in-law William Procter, who made candles, and James Gamble, who made soap, joined forces in a shed in Cincinnati, set about selling their products from door to door with one assistant. Last week P. & G., now the largest U. S. maker of soap and allied products--with 10,000 employes, total assets of $133.000.000, net income last year of $16,000,000--distinguished itself by making no fuss whatever over the fact that it is one of the few great U. S. corporations with a century of history behind it.

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