Good News Broadcast

A suite in Manhattan's sedate Hotel Plaza bustled and hummed last week with brisk activity. After more than a year of thoroughgoing preparation. Promoter Adolph Oettinger Goodwin was ready to launch his Goodwin Plan by which church people will promote the sale of certain manufactured products and thereby earn 2% commissions (TIME. Dec. 4. 1933). Despite the criticism leveled at it last year by church papers, the Plan has whetted the pious appetites of churchgoers who plan to give the proceeds to Ladies' Aid Societies, home mission boards, Christian Endeavor, et al. Furthermore, devout buyers are assured that manufacturers will devote the profits from such sales toward maintaining "social justice." By his own account. Promoter Goodwin has more than made good his promise to round up 250,000 "Good News Broadcasters" (agents) before proceeding further. Last week Goodwin Corp. said 265,000 Broadcasters had signed up, each agreeing to keep at least ten families interested in Goodwin products. A force of 1,300 Goodwin representatives has been organized in 5,600 cities and towns, at a cost of $2,200,000, most of which was spent by local representatives who hope to get it back in their 1/2% commissions.

Promoter Goodwin estimates his church-going market at 3,000,000 families or 12,000,000 people. To press this week will go the Plan's first buying guide (3,000,000 copies), listing the products which the Good News Broadcasters will push. Having already signed up 50 manufacturers of 400 items, Goodwin Corp. hopes to double the number before its Feb. 1 deadline. Some of the 400 products, each unique in its class:

Barbasol shaving cream and razor blades; America's Own matches; Boest toothpaste; Burnett extracts and spices; B. V. D.'s; Champion spark plugs; Crown overalls; Dictographs; Eberhard Faber pencils; Frostilla lotion; Musterole; Northern toilet paper; Penn-Rad oil; Venida hair nets; Zemo ointment; Runkel chocolate; Kreml hair tonic; Stokely strained vegetables; Winget Kickernicks for women.

Goodwin Corp. has not sought and does not list cigarets, cigars, wines, liquors, cocktail shakers, roulette wheels, poker sets, bust developers, contraceptives or other articles objectionable to churchgoers.

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