Personnel

Last week the following were news:

It became definitely established that on Jan. 1 Elisha Walker, bankless banker, will become a partner of Kuhn, Loeb & Co. Mr. Walker served for many years as president of Blair & Co., and when in 1929 that company was acquired by Transamerica Corp, he was chosen to succeed Amadeo Peter Giannini. His policies angered Mr. Giannini, brought him back from retirement, led to one of Wall Street's greatest proxy fights which Giannini won with 63% of the shares. It was also established last week that Jerome J. Hanauer, a Kuhn, Loeber since 1890, partner since 1912, will resign at the year-end.

Paul Merrick Hollister resigned as vice president of Batten, Barton, Durstine & Osborn (advertising) to become publicity director of R. H. Macy & Co., Manhattan bargain store, succeeding Kenneth Collins who left to form his own agency (TIME. Nov. 14). A onetime reporter on his hometown paper (Grand Rapids News), Adman Hollister is famed for waggish japery, is head of the Charles Townsend Copeland Association, an organization of former students of the crotchety Harvard sage. In 1927 he won Harvard's Bok Advertising Award for an R. H. Macy institutional campaign. For the Guild of Former Pipe Organ Pumpers, in which he holds the position of "tibia plena," he designed the "diplomy."*

W. Hubert Beal, 37, became president of Auburn Automobile Co, as busy Errett Lobban Cord, 38, retired to the chairmanship. Mr. Beal has worked for Auburn's unit, Lycoming Manufacturing Co., since 1919. In 1931 Mr. Cord withdrew into the chairmanship for ten months. Currently he needs freedom to attend to his interest in Aviation Corp. (see p. 27).

Stuart Peabody, sober manager of sales & distribution analysis for Borden Co. (dairy products), was elected president of Association of National Advertisers at its convention in Atlantic City. Convention keynotes: 35% of members will increase advertising next year, 22% will reduce it; quality of circulation is more important to advertisers than quantity; cheap, misleading advertising hurts all advertising.

Marquis Federico Negrotto Cambiaso, member of a potent old Genoa family, was elected president of Benito Mussolini's Italia Line, succeeding His Royal Highness Prince Luigi of Savoy, Duke of the Abruzzi, who resigned (TIME, Oct. 24) With the replacement of all but two directors and the appointment of a new general manager, this step completed the long-awaited reorganization of Il Duce's great shipping line.

*Blond, bespectacled Adman Hollister claims that, as a substitute on a Harvard (1913) football eleven, he was the first man to run a touchdown to the wrong goal.

This file is automatically generated by a robot program, so reader's discretion is required.