Out Steps Plymouth

Automobile production last week sank to 12,000 units. In Detroit everybody knew that the big producers, their selling season over, were laying 1933 plans. Usually model and price changes are announced at the New York Automobile Show. But last week Walter P. Chrysler jumped the gun and stated that his Plymouth was withdrawing from the four-cylinder field, would come out as a six to sell below the present $700 base price of the four. "The best evidence of confidence we can give" was the way he referred to the $10,000,000 which Chrysler Corp. has spent on raw materials for the new Plymouth and the $9,000,000 spent on engineering, designing, retooling. Plymouth's change leaves Ford the only four-cylinder U. S. car except the small Austin. But Detroit thinks that the new car soon to be announced by Continental Motors Corp., which also makes Devaux. may be a four. Price changes in Fords and Chevrolets are also expected. Another announcement-of-the-week was that Franklin has invaded the middle-price field with a car to sell at a $1,385 base price.

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