"Just Babies"

To the building on Manhattan's Broadway where are published Liberty, Physical Culture, True Story, True Romance, True Experiences, Dream World, Ghost Stories, et al., lately went Mrs. Anna Eleanor Roosevelt Roosevelt, wife of Governor Franklin Delano Roosevelt. She was closeted for a lengthy conference with Bernarr Macfadden, publisher of the magazines. On subsequent visits she was accompanied by her daughter, Mrs. Curtis B. Dall.

Last week the reason for the visits was made known. Anna Eleanor Roosevelt Roosevelt is to be a Macfadden editrix; her daughter, an assistant. They will not edit Dream World or True Experiences or Ghost Stories or Liberty (to which Governor Roosevelt contributes a weekly article). But a new magazine is scheduled to appear in September, entitled Babies: Just Babies.

Babies: Just Babies will be of the approximate size and format of Physical Culture or Hearst's Cosmopolitan. Its purpose will be to aid young parents, to be helpful and entertaining "in a decidedly high class way." Its contents will include articles on care and feeding of children under five years, fiction concerning parents & babies, features for very young readers, many illustrations of babes.

According to the publishers Mrs. Roosevelt will read and select all manuscripts, has already written the editorial for the first issue. She will have an office in the Macfadden Building but is not expected to be there regularly. Most of her editorial work will be done from the Executive Mansion at Albany or--if her husband should be elected President--from the White House.

Assistant Editrix Dall is already spending part of every day in her Macfadden office. She functions as a "contact man" between the magazine and Editrix Roosevelt. While the new job is Mrs. Dall's editorial debut, Mrs. Roosevelt has had both editorial and writing experience. For four years she edited the Women's Democratic News. She has written articles on child welfare for most women's magazines. (She has five children, long experience as a teacher.) Her literary style is swift, simple, containing few commas. Sample: "I have no patience with people who try to give children books which they consider suitable to the youthful mind. There was a time in my youth when books like the Elsie books and the Rollo books were part of all our libraries but I do not believe that they served any good purpose in our education. They certainly left no lasting impression."

Mrs. Roosevelt types her own copy. Last year she allowed her photograph to be used in an advertisement (proceeds to charity) for Remington portable typewriters with this caption: "It's my pet typewriter. ... I like its touch. It writes very fast. ..."

The Roosevelt-Macfadden association began last year when Governor Roosevelt engaged one Nannine Joseph, literary agent, to find a market for his writings. She found it in Liberty. Later when Publisher Macfadden decided to have a magazine about children, and thought up the title Babies: Just Babies, he invited Mrs. Roosevelt to edit it. The Macfadden press has millions of readers of precisely the type to which Nominee Roosevelt is addressing his candidacy. Should Mr. Roosevelt be elected President. Bernarr Macfadden might look forward to sitting in at White House councils on an equal footing with Mr. Roosevelt's other publishing ally, William Randolph Hearst.

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