"Names make news." Last week these names made this news:

Burly Molla Bjurstedt Mallory, eight-time U. S. woman's tennis champion, revealed that she and her husband, Broker Franklin I. Mallory, are now "poor," that she will soon open a sports shop for women in Manhattan. For six weeks late ly Mrs. Mallory had a job as saleswoman in Saks Fifth Avenue, swank department store. "Well, they fired me. I guess I wasn't so much a drawing card as they hoped I'd be ... you're soon forgot ten. . . ."

Circusman John Ringling had to admit newsmen to his suite at Coney Island's Half Moon Hotel, hard by the area which was destroyed by fire last week, before they were convinced that he had not had his legs amputated. Angrily he explained that an infected blister on his right instep had been treated, that was all. Now he and his wife had come for a fortnight's rest as guests of his good friend Samuel W. Gumpertz, president of Coney Island's Board of Trade. As for the amputation story, which had already gotten into print : "It's terrible. ... I have many friends all over the country and they naturally will be shocked."

Plump, baldish Ralph Leo Richards, half-brother of chubby Vincent Richards, tennis professional, escaped with three cellmates from Eastview Penitentiary, N. Y. where he was serving a one-year term for assaulting a policeman.

With his wife and comely daughter, Dr. Hugo Eckener, famed airship master, was jaunting through Germany in his shiny new Maybach-Zeppelin touring car, long, low, slate-blue with dark blue upholstery, glittering nickel. Gawpers along the way noted that he drove clumsily. Near Kempten he tried to pass another car, smacked into a tree, knocked it down, wrecked his car. Dr. Eckener & family were thrown clear, not badly hurt.

It became known that Mrs, John Hay ("Liz" Altemus) Whitney, socialite and horsewoman whose country estate is in Loudoun County, Va., had leased a cinema theatre in nearby Middleburg; had remodelled, air-conditioned it, installed sound equipment, upped admissions to 30-c- for adults, 15-c- for children.

Motormaker Howard Earle Coffin suffered cuts & bruises when his automobile tumbled from a narrow bridge into a gully near Savannah.

"Siam will be the first country of the Orient to recover from the world-wide Depression," prophesied U. S. Minister to Siam Dr. David E. Kaufman last week in Towanda, Pa.

Said a Manhattan newsman, Yale classmate of Robert Maynard Hutchins, 33, president of the University of Chicago: "Well, Bob, you're famous and here I am interviewing you." Replied President Hutchins: "Nerts to you. Jack."

Into a Brooklyn police court was haled Tess Gardell, 300-lb. Italian soprano who performs as Aunt Jemima in radio and musical comedy. She was charged with assaulting (jaw, glasses) one Abraham Zimmer (130 Ib.) whose automobile had collided with hers.

Ill lay: Showman Florenz Ziegfeld, 63, in Los Angeles whither he had been taken from a New Mexico sanatorium with pleurisy of both lungs; Adolph S. Ochs, 74, publisher of the New York Times, in Manhattan, following removal of a kidney; Dr. Johann Schober, 57, onetime chancellor of Austria, in Vienna, of a critical heart attack; Mayor Anton J. Cermak, 59, of Chicago, reputedly from convention fatigue and overeating (pickled pigs' feet).

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