With Fife & Drum

We saw him take our Advertising Club and make it hum;

Racine will tell you what he did with just a fife & drum;

From Kansas and from Texas, cheers for Charlie Younggreen come;

As he goes climbing--UP!

Chorus: Climb on--climb on, Charlie Younggreen--

We are with you, Charlie Younggreen--

We will back you, Charlie Younggreen--

As you go climbing on.

When the Associated Advertising Clubs of America expanded into the grander International Advertising Association in 1928, the above paean and many another was sung to the Association's smiling, backslapping, handshaking new president, an amazingly energetic exuder of amiability. Last week hundreds of admen whose hands Charles Clark Younggreen has shaken and who take pleasure in being able to call him "C. C." were impressed to learn that he, upon whom has been conferred "every honor that organized advertising had to give," had set at rest the profession's uncertainty as to his future affiliation. Two years ago he bustled into Chicago, having left his firm of Klau-Van Pieterson-Dunlap-Younggreen Inc. in Milwaukee to become a partner in the firm of Dunham-Lesan. Lately Partner Harry Edmund Lesan died. Last week, it having gotten around that Mr. Younggreen would make a change, he announced: "I selected the McJunkin organization, after careful study, because I found they had worked out in concrete form my ideal of service."

"The McJunkin organization" is an agency formed in 1905 by William David McJunkin, a rather quiet gentleman, now 62 with grey hair. One of his first accounts was that of Samuel Insull and he still handles most of the Insull advertising business. He denies a persistent rumor that he is related to Samuel Insull by marriage. In addition to his utility accounts he has Curtiss Candy (Baby Ruth), Florsheim Shoes, Paris Garters, Rosehill Cemetery, Sheaffer Pens. Well known in circles other than advertising, he sits on Chicago's Board of Education. His interest in public affairs derives from his long friendship with Indiana's late Democratic Boss Tom Taggart. Boss Taggart controlled French Lick Springs, and the McJunkin Agency still has its account (though it lately lost the Associated Pluto Water business to H. W. Kastor & Sons Co. Inc.).

Adman Younggreen viewed his step as "hot news." Previous hotspots in his upward rush from obscurity in Kansas: U. S. Air Corps in the War (emerging a captain); sales manager for J. I. Case Plow Works in Racine; presiding over the International Advertising Meeting in Berlin (1929); telling the U. S. Press, upon returning from Europe, that while his wife was dancing in a London night club she touched the Prince of Wales (TIME, Aug. 26, 1929).

"C. C." Younggreen's four-page announcement last week concluded simply: "Mr. Younggreen's wide activities have brought him into close contact with the leading minds in industry throughout the world."

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