"Names make news." Last week these names made this news:

When Gerald Collins, 3, fell down a 25-ft. drill hole in Picher. Okla., he got countrywide headlines until rescued, because of the late front-page-famed Floyd Collins, who was not rescued from a Kentucky cave in 1925.

Connecticut's Governor Wilbur Lucius Cross, 70, issued a formal denial that he was soon to marry Miss Catherine Turner, 24, insurance clerk of West Hartford.

Voluble Edward Stanlaw Jordan, president of Jordan Motor Car Co. (in receivership), waved a 5-c- cigar at a newsman in Cleveland and told of his impoverishment. "For a time I was simply crushed. I hardly knew what to do. If the news got around to the Mayfield Club or Pepper Pike Club that I had lost my step-ins, think what would happen to my social standing. . . . But the best philosophy I ever heard can be expressed in three words -- 'don't kid yourself.' That realization helped me to cure my Depression." Because clergymen objected, a playlet called "Does Crime Pay?", starring plump Mrs. Alice Schiffer Diamond, widow of Gangster Jack ("Legs") Diamond, was dropped from the bill of Billy Watson's burlesque show when it reached Paterson, N. J. Protested Actress Diamond : "My theatrical act teaches a great moral lesson -- everyone, young and old, who sees it realizes that crime is futile and that the old straight and narrow path is the only one to follow." J. Malcolm Crim, onetime poor store keeper of Kilgore, Tex. who was made rich and elected first mayor of his town after oil was struck on his mother's farm (TIME. Feb. 2, 1931), told a newsman in Manhattan: "I'm having fun . . . but it won't last long. You can't enjoy yourself when you get rich. . . . You're the first man I've talked to in six months who didn't ask me to give him some money to pay his grandmother's hospital bill. ... I took the job as mayor because the town was getting overrun with the wrong kind of people. . . . We used the Baptist church for a jail, then we got a little jail built and they used the church for a dance hall. Finally some fellow came into town one Sunday afternoon and set fire to our two churches. Burnt 'em down. That made me mad, so I built a Presbyterian church to get even. . . . You can put in the paper that I'm the only guy that ever came out of Texas that wasn't a cowbov. High-heeled boots hurt my feet."

Twenty years ago famed Violinist Jan Kubelik told U. S. newsmen: "I have made more than $1,000,000 with my violin. I have this, and a wife and five beautiful children. And now, as far as the strenuous American life is concerned, I am done up with it. ... The amassing of a fortune, the gaining of fame is not all." With his million dollars Jan Kubelik bought a large estate in Hungary. Last week in Vienna he appeared in bankruptcy court, offered to settle his $125,000 liabilities at 35-c- on the dollar, blamed his plight on U. S. stock losses.

Driving home from a party at 6:40 a.m. Francis Townsend Hunter, president of the White Plains (N. Y.) Daily (press) Corp., longtime member of the U. S. Davis Cup tennis team, had his thigh broken, his head and hand cut in a crash. Physicians thought he would be able to play tennis again some day. Said he in the hospital: "I guess I can run a newspaper from here as well as anywhere else."

The Rhode Island Senate, of which he is president and member from Newport, unanimously voted William Henry Vanderbilt the right to perform marriage ceremonies. Said George Bernard Shaw as he returned to London from a visit to South Africa: "Ireland [see p. 22] is living in the 17th century. The Irish are in just as strong a position as anyone else in the British Empire, but they don't know it. . . . The South Africans are splendid. A humane government ought to send out a number of missionaries to teach them this is the 20th Century."

Russian-born Nadedjda, Marchioness of Milford Haven, lent her imposing name and patronage to a dinner-cabaret-dance-bridge & breakfast planned by a group of British peeresses for the night of May 20th at Bray Court Hotel on the Thames. Object: to combat Communism.

In Cannes an automobile knocked down bald, paunchy Baron Maurice ("Momo") de Rothschild, Senator of France, broke his arm, injured him internally.

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