Charming Gadgets

Reading his newspaper at the Columbia University Club in Manhattan where he resides, white-thatched Col. Lloyd Collis used to snort with annoyance every time he encountered a front page story "jumped" (continued) to an inside page. By the time he could find the continued part, his train of thought would have snapped. A civil engineer, a city planner, a man of action decorated by the U. S. and the City of Bordeaux for War service, Col. Collis took corrective steps. For three months he grappled with the problem; then he marched to his good friend Editor Julian Starkweather Mason of the New York Evening Post with a plan. Editor Mason and his assistant Ralph Renaud liked it. Last fortnight Post readers found front-page "jump" stories marked with one of a variety of symbols, like this:

Look for This Sign qed on Page Three.

And somewhere on Page Three would be found this line :

From qed qed qed Page qed qed qed One.

Only one story on any one inside page would be designated by the black square (which, Col. Collis' oculist explained, offered the utmost in quick visibility). Other symbols copyrighted by Col. Collis for newspaper "jump-line" purposes include :

sb qedDelta qed qed qed qed qed qed qed qedNabla qed qed

Said the Post editorially of its "jump gadgets": ". . . one of those experiments which contribute so directly to the charm and interest of journalism."

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