Superintendents' Sheet

In the U. S. are one million pedagogs teaching 30,000,000 pupils. The U. S. pays three billion dollars annually to run its seven billions worth of schools. Educators, an imposing professional group, have their trade journals. Last week appeared the first issue of a new one, School Management.

Published oy a subsidiary corporation of The Parents' Magazine, the new sheet is pocket-size, concisely written. Unlike other educational magazines it deals not with the theories of pedagogy but with the practical mechanics of school life--the choice of teachers, health room designs, classroom cinemas, luncheon menus, budgets, proper desks, textbook purchases et al. Like some 225 other U. S. publications, it has a "controlled circulation," will be sent gratis, every month except July and August, to 50,000 school superintendents, principals, architects. All others must subscribe at $2 per year. School Management, unlike most educational magazines, pays for articles. Advertising is expected to meet expenses, perhaps show a profit.

The Parents' Magazine was founded in 1926 by George Joseph Hecht, Cornell graduate who headed the U. S. Bureau of Cartoons during the War, went into the skins & hides business, edited Better Times for Manhattan social workers. Publisher Hecht, 36, married and a father, is happy to be editor of Parents' Magazine because he believes it affects the lives of half a million people. Partly controlled by Yale, Columbia University's Teachers' College, University of Minnesota and Iowa State University, it has a paid circulation of 250,000, was one of the few U. S. magazines to show advertising gains in 1931. Pretending to no authority in pedagogy, Publisher Hecht spends his spare time drawing plans for school playgrounds, school cafeterias.

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