Warners in England

Returned to Manhattan just in time for the premiere of Five Star Final (see below), Jack L. Warner, Warner Bros, vice president in charge of production, announced that Warner Bros, had established a new studio at Teddington, Middlesex, England and planned to make 15 English and twelve French pictures there in the next year. Definitely scheduled for the Teddington Studio was George Arliss' next picture.

Warner Bros, had two reasons for a British studio: 1) to evade quota restrictions which state that 10% of all cinemas exhibited in England must be British-made; 2) to improve facilities for making pictures with foreign backgrounds or foreign language pictures for consumption outside the U. S. Paramount has had a studio at Joinville, France, for two years, got a controlling interest in England's Elstree Studios two months ago. Universal is now negotiating for a Paris studio where first scheduled production is a French version of Little Accident.

Following Hollywood's present trend away from factory methods of cinemanu-facture, Warner Bros, have also "discontinued mass production." For the next year, Warner Bros, plan to produce no more than four pictures at a time (six months ago, 19 pictures were being produced simultaneously), to allow four to six weeks of rehearsal for every picture.

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