Living Church

By last May, The Living Church, high church Episcopal weekly with a circulation currently estimated at 8,700. had acquired a deficit of nearly $9,000. Last fortnight's Living Church, contained an editorial which asked again for a $250,000 endowment, predicted the speedy demise of the publication unless its friends gave help. Last week's Living Church revealed the progress of the week's drive--$80 had been received. Editor Frederic Cook Morehouse blamed the plight of The Living Church on advertisers' preference for secular magazines of larger circulation, on increased costs of publication since the war, and on financial losses to Morehouse Publishing Co. (Milwaukee) which had previously been able to pay Living Church deficits out of profits from the sale of religious books. Several years ago, the Living Church asked its high church friends to subscribe at higher than regular rates. In 1928 was launched, for the first time, its drive for a $250,000 endowment --which paused at $4,719.

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