"Eggs! They Tear You Down"

Some 350 egg traders gathered on the floor of the New York Mercantile Exchange last week and listened to an announcement from President Courtney L. Poole. In angry tones he flayed a recent advertisement of Lambert (Listerine) Co. which was captioned: "Eggs! They tear you down socially." He called this a "vicious mispresentation" despite the fact that the advertisement assured its public that eggs are good for the system if not for the breath.

When President Poole finished speaking, the Mercantile Exchange members decided to fight this type of thing "to the last ditch." They wrote to associates, friends and correspondents all over the U. S. about the "outrage." President Poole communicated with Secretary of Agriculture Hyde, Chairman Stone of the Federal Farm Board, also the Federal Trade Commission.

From Lambert Co. came no word whether or not Eggs v. Listerine would bring a halt to Listerine v. Eggs.

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