Singer School
"Ever since Marion was 15 her birthday present from her father had been money to buy a new dress. This year her father was able to give her only half the amount. But with the money she was able to provide two dresses for herself and one for her mother."
In many a U. S. home last week girls were reading about Marion and deciding to follow her example. What Marion did (in the advertisement) was to go to a free sewing school operated by mighty Singer Sewing Machine Co.
About a year ago Singer Sewing Machine thought of conducting free sewing schools, tried a few test advertisements. So successful was the experiment that now all Singer advertising is being devoted to this service.*