Arms & Legs: $25,000,000

Only one monarch is buying jewels today: Persia's Reza Shah Pahlavi.

Emissaries from His Majesty (who 16 years ago was a private soldier) were in Paris last week. In their entourage was a group of French and Dutch jewel experts who have just examined, catalogued, appraised the Persian Crown Jewels at Teheran.

After scrutinizing the famed "Peacock Throne," the experts informed His Majesty that some substitution of paste jewels had been made by the weak, do-nothing former Royal House of Persia which he overthrew in 1925. "Then, gentlemen," cried the new Shah, dynamic, dramatic, "you must buy me other jewels!" What is left genuine of the Peacock Throne today may be "conservatively valued," according to the experts, thus: Headpiece $10,000,000 Arms & Legs 25,000,000 Tailpiece 15,000,000

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