Polo Solo

A busy little bee is Editor Peter Vischer of Polo, which Harper & Bros, bought from Publisher Martin Quigley last spring and dressed up for the International Matches (TIME, May 19). Last week Polo was sold again, to a group of Editor Vischer's polo-playing friends who agree with him 1) that Polo should be purely horsey, not social; 2) that smartly published horsiness will pay. Editor Vischer will now run Polo solo, assisted by a learned "advisory council" and with contributions as before from wise young Robert F. Kelley of the New York Times, famed Horse Artist Paul Brown. Reading with even deeper interest, expecting to collect dividends, will be Editor Vischer's investing friends, who include John Hay ("Jock") Whitney, A. Charles Schwartz,

W. Averell Harriman, Seymour H. Knox, John Hertz, Victor Emanuel, W. Holden White, John M. Schiff, James A. Farrell Jr., W. H. Nichols.

This file is automatically generated by a robot program, so reader's discretion is required.